DirtyBird Restaurants

Our work - 01/08/2019

DirtyBird Restaurants Limited (in Administration): undertaking an independent marketing campaign

Acting on behalf of the Administrators.

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The brief:

The restaurant group, operating from five London sites including Canary Wharf, Camden, Islington, Shoreditch and Westfield, and specialising in fried chicken, traded as Bird Restaurants. Financial pressures, exacerbated by difficult trading conditions across the industry, and an unsuccessful refinancing process, led to us being instructed to undertake an independent marketing campaign of the business.

The solution:

The marketing campaign led to a high level of interest and a number of offers for the business culminating in a best bids process.

The results:

A sale was subsequently concluded by the Company’s Administrators immediately upon their appointment.

“We are very pleased to have concluded a sale of the business and assets in short order, maximising realisations whilst preserving the business and therefore the employment of the majority of employees.” 
Andy Pear, Partner BM Advisory
 

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