Business Sales

Business Sales NEW INSTRUCTION

Project Ice

By order of the Directors

Location: South West, UK

Offers Invited: By 5:00pm on Friday 15th August 2025

BACKGROUND

An opportunity exists to acquire the business and assets of an award winning and a market pioneering business in the rapidly emerging cold-water physical therapy and recovery industry. The business is one of the first and most highly recognised brands in the sector.

We are urgently seeking a purchaser for the business following a period of tough trading conditions as well as a combination of cash flow issues, ultra short financing pressure and market changes.

BUSINESS OVERVIEW

  • Recognised for product innovation and quality, customer experience and its rapid growth in the wellness and recovery sector. Amongst the earliest of the online retailors, Ice established impressive partnerships with household names including Gymshark, Alpine F1, Soccer Aid, Mo Farah and Harry Maguire.
  • No formal contracts were held, the Company’s retailers and distributors make Purchase Orders and are then invoiced accordingly.
  • The business operates from leasehold premises in the southwest of England.
  • Future plans are to minimise the Company’s costs and to run the business as effectively as possible, slowly rebuilding its market presence through a more profitable model with lower marketing spend and efficiency focussed sales.
  • The business and assets of Ice include:
    • Intellectual Property, Goodwill, Trading Name, Website
    • Customer list
    • Stock
    • Plant and Equipment, Office Furniture and Equipment, Motor Vehicles

FINANCIAL HIGHLIGHTS

 

FY to 30/11/2023

Actual

FY to 30/11/2024

Draft

5m YTD ended 31/05/2025 Management 
Fixed Assets 144,809 469,445 448,860
Current Assets 2,306,073 1,824,911 895,281
Creditors (Falling due within one year) (2,181,596) (2,027,375) (2,223,834)
Creditors (Falling due after more than one year)  - (1,676,967)  (859,660)
Net Assets  269,286 (1,409,986)  (1,739, 353)

 

RECENT TRADING PERFORMANCE

 

FY to 30/11/2023

Actual

FY to 30/11/2024

Draft

5m YTD ended 31/05/2025 Management 
Turnover 9,608,607 10,719,846 2,2602944
Cost of Sales (4,358,484) (4,974,508) (1,107,925)
Gross Profit 5,250,123 5,745,338 1,153,019
Operating Costs (4,837,927) (7,068,013) (1,844,987)
Operating Profit 412,196 (1,322,676)  (691,968)
IMPORTANT

This briefing sheet contains information supplied by company personnel. LSH provides no warranties or indemnities in respect of such information. All interested parties must rely on their own investigations when reviewing this opportunity.

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