Latest commercial property news from Lambert Smith Hampton

LSH Pembroke Broadway

Impressive care home set to breathe new life into major Camberley office building

Acting on behalf of Aviva Investors, Lambert Smith Hampton has sold 32,000 sq ft Pembroke House, Pembroke Broadway, Camberley, to Signature Senior Lifestyle for redevelopment as a 92 bedroom care home, providing a much-needed facility and up to 100 jobs.

The 1980s office building was held on a 15 year lease by Holiday Autos (a subsidiary of, which was due to expire in November 2015. The tenant had vacated in 2007 but failed to secure an alternative occupier. A surrender of the Holiday Autos lease was concluded simultaneously with the sale.

Lambert Smith Hampton was appointed by Aviva to advise on a strategy for the property post-lease expiry and identified that a residential based use would create the highest returns for the fund.

Paul Dowson, Head of Guildford Office for Lambert Smith Hampton, explains “The office market in Camberley town centre did not justify new investment by Aviva. However, we identified a demand from retirement living and care home developers and knew this prominent town centre location would create good interest.”

Planning consent has now been secured for a 68,000 sq ft care home, that offers residential, nursing and dementia care, and the proceeds of sale for Aviva, including the surrender payment, are approximately £4.9 million. 

Signature is due to commence work on site in April 2015 and when completed, the development will provide much needed accommodation for those elderly persons requiring care and jobs for around 100 people.

Jones Lang LaSalle acted for Holiday Autos and Signature Senior Lifestyle was not represented.

For further information relating to this news article contact 

Contact us now

Paul Dowson
Head of Office - Guildford

01483 446703

Register for updates

Sign up today to receive these benefits:

  • Receive new property notifications
  • Save your searches
  • Access to the latest market reports
Register now

How can we help?